Impact
The site had a tremendous first year, and was strongly embraced by agents and internal leadership. By addressing agents' needs directly I was able to increase adoption of the site, and increase loyalty by building tools based on their needs and input. Consumer readership created more impressions than any other web marketing program at the time, largely supported by agents choosing to share content. Thanks to customized tools and templates, authors easily produced a constant stream of fresh content - without the need of additional team members or contracted copywriters.